Charm Collection

Brand Origin: From Workplace Struggles to Radiant Revival After spending nine years buried in cold numbers and spreadsheets, 34-year-old Kelsey White resolutely tore off the label of “Financial Analyst”. She had personally experienced the invisible glass ceiling that hindered women’s career advancement, witnessed countless colleagues being forced to make compromises in order to balance family and work, and was even more pained by the constraints of society’s definition of women’s roles. “Why do women always have to prove themselves ‘perfect enough’ to be noticed?” With this sense of resentment, she founded AUCOOOL — a brand centered around the belief of “Always Keeping Cool”, a brand that embodies female empowerment. “Cool” here doesn’t mean indifference; rather, it represents clarity and composure. Whether in a conference room, a gym, or a kitchen, women should have the right to maintain inner certainty and not be bound by labels. We have assembled an all-female team. They reject gender biases in the workplace and provide employees with flexible working schedules, parental support, and career development funds. We believe that when women feel valued and heard, they can create products that truly resonate with you. Our designs are not only made for you but also crafted by women who have gone through what you have experienced. Product Promise: Conquering Life’s Trivialities in the Name of Aesthetics Each piece of AUCOOOL jewelry is like armor and a medal crafted for the multifaceted lives of modern women: Scientific Protection: Made with medical-grade 316L stainless steel and vacuum furnace electroplating technology, it is hypoallergenic, fade-resistant, and suitable for wearing in any scene such as work, FITNESS, banquets, and household chores. Exacting Aesthetics: All the crystals in our custom series are directly sourced from the origin regions of Brazil and Austria. Our artisan team handpicks the clear crystals, rejecting mass-produced, industrial-feeling pieces. Scene Revolution: The minimalist chain necklace can instantly transform from office-appropriate to evening gala-ready, and the modular earring components allow for a seamless transition between gym and workplace looks. “We don’t make ‘luxury items for occasional wear’; instead, we aim to be reliable companions for women in their daily battles.” — This is the driving force behind our team’s repeated refinement during product testing. Giving Back to Society: Gentle yet Resolute Changemakers AUCOOOL’s mission extends beyond commerce: 10% Profit Donation, Illuminating Women’s Futures: Every purchase contributes to global women and children’s rights organizations, supporting educational equality, anti-domestic violence efforts, and career training. Environmental Protection in Action: The foldable recycled paper jewelry box reduces transportation carbon emissions by 60%, and the DuPont paper storage bags are waterproof, wear-resistant, and 100% biodegradable. Community Connection: We host a monthly “Women Talk” online salon, inviting consumers to share their stories of life-changing choices. AUCOOOL is more than just jewelry. It is the courage earring a new employee wears when negotiating a salary, the commemorative bracelet a mother puts on when returning to school, and the silent declaration of every woman staying true to herself. Here, beauty requires no compromise, and strength is infused with warmth. Dedicated to you, who pursue tenacious beauty and aspire to be true to your words and actions. Stay Cool. Stay Uncompromising. — Kelsey White, Founder

At AUCOOOL, we believe that every piece of jewelry carries a story—a story of beauty, intention, and purpose. But beyond the shimmer and the symbolism lies a deeper calling, a commitment to infuse our creations with the spirit of giving. We design not just to adorn, but to uplift, to inspire, and to give back to the world that gives so much to us. Jewelry with Heart and Soul Our journey begins with a simple truth: beauty and kindness are intertwined. Each bracelet, necklace, and ring is not just a celebration of elegance, but a symbol of hope, strength, and compassion. Through our Giving Back initiative, a portion of every AUCOOOL purchase becomes a thread in the larger tapestry of change. We weave these threads to support causes that resonate with the core of who we are: Empowering Women: We believe in the power of women—strong, resilient, and full of untold potential. We stand beside organizations that uplift women in underserved communities, offering tools, education, and support to help them rise and thrive. Nurturing Mental Wellness: Just as our jewelry aims to bring peace and balance to the spirit, we partner with mental health organizations that offer solace to those in need, helping them find light in moments of darkness. Protecting Our Earth: Every gem is a gift from the earth, and in return, we honor that gift by supporting environmental efforts that preserve the natural world for generations to come. A Ripple of Compassion Every purchase from AUCOOOL is more than a gift for yourself or a loved one. It is a ripple of kindness that spreads outward, touching lives far beyond the sparkle of the jewelry itself. Whether it is the woman whose future has been transformed by the skills she has learned or the land that breathes a little easier thanks to conservation efforts, your choice carries meaning. We believe that kindness is a circle. As we give, we receive—often in ways we could never foresee. In supporting AUCOOOL, you are part of this circle, and together, we create a world where beauty is reflected not just in what we wear, but in how we live and how we love. Honoring Tradition, Supporting Artisans Our designs are inspired by the sacred, the symbolic, the timeless. Behind each piece lies the hands of artisans whose skills have been passed down through generations. We are dedicated to preserving these traditions, supporting the artisans who bring them to life, and ensuring that their craft continues to flourish. When you choose AUCOOOL, you are helping sustain these communities, honoring their stories, and ensuring that their rich heritage continues to shine through the beauty they create. Together, We Give We invite you to join us on this journey of giving—a journey where every gem, every clasp, and every chain is a link in the bond between us and the world we cherish. Keep watch for special collections crafted with care and purpose, where all proceeds go to causes close to our hearts. Thank You for Being Part of Our Story At AUCOOOL, we believe that true beauty is found in acts of kindness. Through your support, we are able to touch lives, nurture the earth, and uplift the spirit. Together, we are weaving a circle of compassion, one thread at a time.  

At AUCOOOL, we believe that each piece of jewelry we create is a chapter in a beautiful story—one woven from the threads of elegance, artistry, and a deep reverence for nature’s gifts. Our commitment to quality begins with the careful selection of materials, ensuring that every creation embodies the essence of light luxury and exquisite design. AUCOOOL Pearls Our AUCOOOL pearls embody a serene elegance, radiating a soft, graceful glow that speaks of timeless beauty. They are gentle, smooth against the skin, offering a warm, comforting touch, yet they hold an inner strength that is both resilient and embracing. As light dances across their surface, these pearls reveal subtle iridescence, capturing the fleeting beauty of a moment. More than just an accessory, they reflect the spirit of independent, confident women—soft yet strong. With minimal care, they maintain their lasting brilliance, serving as a constant companion, a quiet testament to enduring elegance. Handcrafted Beaded Artistry The artistry of our handcrafted beaded jewelry showcases exquisite craftsmanship and thoughtful design. Each bead is carefully selected, ensuring that every bracelet is a unique masterpiece, unlike any other. This dedication transforms simple materials into sophisticated works of art, with every knot and design detail reflecting our passion for creativity. Each piece is a celebration of human connection, inviting you to wear a one-of-a-kind creation that resonates with your spirit. Light Luxury Aesthetic Emphasizing a light luxury aesthetic, our jewelry is designed to elevate your style while embracing the comfort of everyday wear. The materials we select are not only chosen for their beauty but also for their ability to seamlessly complement your life, making our pieces perfect companions for both intimate gatherings and grand soirées. Unique Design At AUCOOOL, we celebrate the beauty of originality in every design. Our collections are inspired by a rich tapestry of cultural influences, fusing contemporary trends with timeless elegance. Each motif and style is thoughtfully curated to resonate with your sense of self, empowering you to express your individuality with grace and confidence. Our Dedicated Supply Chain We take pride in our dedicated supply chain, where each piece begins with a journey to the source. Our designers personally visit the origins of our materials, hand-selecting unique raw stones that inspire the final design. By honoring the natural characteristics of each stone, we create jewelry that tells its own story. This meticulous process ensures not only the beauty and uniqueness of our pieces but also a commitment to sustainable practices and respect for our artisans. At every stage, we strive to bring you jewelry that embodies both elegance and responsibility. Metaphysical Concepts In our upcoming collections, we journey into the captivating world of metaphysical jewelry, drawing inspiration from both Eastern and Western philosophies. Our pieces will reflect the wisdom of Eastern metaphysical concepts, such as the Five Elements, alongside Western ideas like chakras. Each creation embodies these profound principles, resonating with spiritual energy and personal significance. They invite you to connect with the deeper rhythms of life, enhancing your journey toward balance and harmony. At AUCOOOL, we invite you to explore our curated collections and discover how our thoughtfully selected materials and elegant designs can enhance your journey through life. Each piece is not just jewelry; it is a celebration of artistry, individuality, and the timeless beauty of the world around us.